About
I like the moment a complex briefbecomes a clear system.
Profile
Profile
I’m Rafael Areco, an art director and senior graphic designer based in Brasília. I started in 2019 working remotely for a digital marketing agency, designing launches for online courses. Since then my work has moved through very different rooms: Brasília’s urban cleaning service, the Presidency of the Republic, the newspaper Correio Braziliense, an edtech brand and a marketing studio.
Each one asked for something different. Public-sector work demanded clarity, standardization and institutional alignment. The newsroom demanded systems that scale across print, web, stages and broadcasts. Launch campaigns demanded work that performs at every stage of the funnel.
Today, as Senior Graphic Designer at Mutante Digital, I lead identities, key visuals and campaigns for social media, advertising, product launches and events. I work across Adobe Creative Cloud, Figma and Framer, with AI-assisted workflows that help me explore faster and spend more time on the decisions that matter.
Experience
Seven years across media, government, education and marketing.
From junior designer to art director: identities, campaigns, events and digital products for six organizations.
Download résuméMutante Digital
Senior Graphic Designer
- Lead visual identities, key visuals and campaigns for social media, advertising, product launches and events.
- Restructured a brand ecosystem with 6+ visual variations, aligning positioning, tone of voice and brand guidelines.
- Redesigned digital products and content platforms, producing editorial, presentation and landing-page assets with AI-assisted workflows.
Descomplica Idiomas
Visual Designer / Art Director
- Developed launch campaigns and key visuals for social media, YouTube, Meta Ads, landing pages and physical products.
- Created brand systems, guidelines, tone-of-voice frameworks, product prototypes and digital design systems.
- Led creative projects and supported video art direction, producing apparel, promotional products and editorial materials.
Correio Braziliense
Visual Designer / Art Director
- Developed brand strategies, visual identities and 360-degree campaigns for institutional and commercial initiatives.
- Helped redesign the page creation system, the multi-site platform and digital products, including Escolha a Escola do Seu Filho.
- Created visual identities and event materials for CASACOR 2024, the Brasília Marathon, Encontro Gastrô, Clube FM and the OAB-DF elections.
- Produced visual proposals and brand applications for clients including Caixa Econômica Federal and Banco do Brasil.
Presidency of the Republic · Secretariat for State Modernization (SEME)
Graphic Designer
- Developed visual identities, key visuals, institutional campaigns and motion graphics for federal government initiatives.
- Contributed to the Brazilian National Identity Card (CIN), Doing Business Brasil and TransformaGov.
- Produced digital, print and event communication, supporting visual planning, live broadcasts and institutional activations.
Urban Cleaning Service (SLU-DF)
Graphic Design Intern
- Created institutional campaigns, event identities, billboards, banners, uniforms and environmental graphics.
- Worked with printers, scenographers and suppliers to deliver seasonal and event communication.
Eagle Agency
Junior Graphic Designer
- Created campaign, website and social media assets for online course launches and brand projects.
- Supported visual identity, key visual and campaign concept development across multiple channels.
How I work
Strategy first. Systems over one-offs.
Strategy first
Every visual decision traces back to a goal, an audience and a message. From concept to rollout, the communication stays aligned with the business.
Systems over one-offs
I design rules as well as pieces: type, color, grids and components that let a brand flex across channels without losing recognition.
Craft to the last touchpoint
The work isn’t done at the key visual. It’s done when the banner, the booth, the landing page and the print file all meet the same standard.
Capabilities
What I bring to a team.
Creative
Art direction · Brand strategy · Visual identity systems · Key visuals · Branding & rebranding · Integrated 360° campaigns · Institutional communication · Event branding · Editorial design · Illustration & mascots
Digital
Web & digital product design · Landing pages & sales funnels · Content platforms · UX/UI · Information architecture · Wireframes & prototypes · Design systems · Social media
Motion
Motion graphics · Video editing · Animation · Video art direction · Live broadcast graphics
Delivery
Brand guidelines & tone of voice · Project management · Print & supplier coordination · Technical specifications · AI-assisted workflows
Tools · Education
Tools, languages and education.
Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premiere Pro
- Figma
- Framer
- PowerPoint
AI-assisted workflow
- ChatGPT
- Gemini
- Grok
- Higgsfield
- ComfyUI
- Open Design
- Claude Design
- Claude Code
Languages
- Portuguese
- English
- Spanish
MBA in Marketing and Branding
Faculdade Descomplica
Postgraduate Degree in UX Design
Centro Universitário de Brasília (UniCEUB)
Associate Degree in Graphic Design
UDF Centro Universitário
Contact
Have a project, a role or an idea?
Strategy, art direction, design and execution, under one roof. I’m open to international roles, remote collaborations and freelance projects.