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Résumé
All work

Event identity · Art direction

CB Events

Visual systems designed to scale, from the stage backdrop to the live stream.

Opening of the CB Brands page: the CB Brands content studio logo over Brasília’s JK Bridge at sunset, under the Correio Braziliense header.
Client
Correio Braziliense
Year
2023–2024
Role
Visual Designer / Art Director
Disciplines
Events, Art direction, Brand identity, Motion

Context

Correio Braziliense hosts debates, forums and webinars through CB Brands, its content studio, under the CB Debate, CB Fórum, CB Webinar and CB Talks formats, on topics that range from education and employment to green hydrogen and mental health.

Challenge

Each identity had to work consistently across digital media, printed materials, signage, stages, booths and live broadcasts, and carry a changing set of sponsor and partner logos without losing clarity.

Strategy

Strategy

Treat every event as a variation of one system: a fixed structure for the format mark, title, date and partner bar, with a distinct color world and graphic motif for each topic.

Creative direction

How it comes together.

  1. Structure

    The same hierarchy every time (format mark, title, date, partners), so a CB event reads as one at a glance.

  2. Color

    One palette per theme: pinks for Outubro Rosa, greens for Hidrogênio Verde, yellow for Saúde Mental, deep blues for economic debates.

  3. Typography

    Condensed, high-impact display type for titles and dates, legible on a stage backdrop and on a phone.

  4. Broadcast

    Lower thirds and screen layouts carry the identity into the live stream.

Deliverables

  • Key visuals
  • Promotional materials
  • Banners
  • Stationery
  • Signage
  • Branded merchandise
  • T-shirts
  • Lanyards
  • Event booths
  • CB Brands presentation page

Development

The work.

CB Brands

The page I designed to present CB Brands, the studio behind these events: what it does, its event formats, recent projects, products and the brands it has worked with.

CB Brands page section “O que é o CB Brands?”: a short description beside photos of a speaker at a podium and a panel of three women with microphones.
CB Brands page section “Sobre os eventos” in blue: two paragraphs about the events beside the CB Debate, CB Webinar, CB Fórum and CB Talks marks.
What the studio is, and the four event formats it runs.
CB Brands page project carousel: two rows of rounded event key visuals, including Educação Profissional, Banco do Nordeste, Inteligência Artificial, Dengue and Desafios 2024.
Recent projects, shown as a wall of event key visuals.
CB Brands page section “Produtos” in blue: icons for printed and digital branded content, special site, podcast, videocast and special section, beside a description.
CB Brands page section “Marcas”: logos of partner brands such as Toyota, BYD, Carrefour, Banco do Nordeste, O Boticário, GDF, SESI and Sebrae.
Products, from printed branded content to podcasts, and the brands the studio has worked with.

Event identities

Key visuals and broadcast graphics for CB Debate, CB Fórum and CB Webinar.

Key visual for CB Debate Desafios 2025, in deep blue with condensed white type.
Key visual for Outubro Rosa, in pink with a large awareness ribbon.
Key visual for Hidrogênio Verde, the fuel of the future, in greens with hexagons.
Key visual for Saúde Mental, in yellow with a head silhouette.
A palette chosen for each subject; a hierarchy that never changes.
Key visual for CB Fórum on employment, income and citizenship, in blue and lime green.
Key visual for a CB Webinar on e-cigarette regulation, in blue with an orange edge.
Key visual for Entre os Eixos, on the Federal District Constitutional Fund, with ipê flowers.
Key visual for O Futuro da Educação, from the Escolha a Escola do Seu Filho project.
Key visual for a debate on legal certainty in Brazilian mining, in navy and green.
The same frame across forums, webinars and debates, from public funds to mining regulation.
Live broadcast frame of CB Debate Desafios 2025 with the event’s lower-third graphics.
Live broadcast frame showing an on-screen data layout about sustainable finance.
The system on air: lower thirds and data screens for the CB Debate Desafios 2025 broadcast.

Every identity had to hold up on a stage backdrop, a phone screen and a printed lanyard.

  • Prêmio Correio Braziliense CasaCor 2024 logo.
  • Maratona Brasília 2025 logo.
  • Debate Eleições OAB-DF 2024 logo.
  • Encontro Gastrô Brasília logo.
  • Clube FM 105.5 logo.
  • Festival do Cerrado logo.
  • Elas em Pauta logo.
  • Cantos do Quadradinho logo.
Identities and marks for awards, sporting events, elections, radio and editorial projects.
Events and broadcasts in motion.

Live links

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Contact

Have a project, a role or an idea?

Strategy, art direction, design and execution, under one roof. I’m open to international roles, remote collaborations and freelance projects.

rafaelnemaareco@gmail.comLinkedIn (opens in a new tab)