Brand · Illustration
Characters & Mascots
Characters and assets that expand the brand universe.
- Client
- Pote Cast · Descomplica Idiomas · Correio Braziliense
- Year
- 2024–2025
- Role
- Illustration & brand design
- Disciplines
- Brand identity, Art direction
Context
Characters give a brand a voice where a logo alone can’t: in educational content, customer service, social posts and campaigns.
Challenge
Design characters that stay consistent across many poses and expressions and still feel alive in every context.
Strategy
Strategy
Start from a strong silhouette and a limited palette, then build a library of poses, expressions and versions ready for each application.
Creative direction
How it comes together.
Pote Cast
A friendly host paired with a hand-lettered logo and three color variations.
Descomplica Idiomas
The brand’s lock turned into a mascot with stars-and-stripes patterns and a vocabulary of gestures.
Escolha a Escola
Two curious kids, with music, a magnifying glass and notebooks, who guide families through the project.
Deliverables
- Educational content
- Campaigns and social media
- Supporting materials
- Pose and expression variations
Development
The work.
