Brand architecture · Identity · Presentation

Brand Restructures

Two creators whose products had outgrown their brands, each rebuilt as one family.

Client: Bruno OM · Leve Sem Culpa · Mutante Digital
Year: 2026
Role: Senior Graphic Designer
Disciplines: Brand identity, Art direction, Digital & UX/UI

Context

Bruno OM teaches everyday people to invest; Camila Imanisi’s Leve Sem Culpa teaches women to rebuild their abdominal strength. Both had grown from one product into several (courses, bonuses, challenges, mentoring), and each new product had arrived with an identity of its own.

Challenge

Each product still needed its own face, so people could tell a spreadsheet from a flagship course or a challenge from a protocol, and every one of them had to read as part of the parent brand. In both cases, color was the only thing the products shared.

Strategy

Treat each offer as a family: one shared base, one recurring element that any logo can carry, and a color that tells you which product, or which step of the offer, you are looking at.

Creative direction

How it comes together.

Bruno OM: a value ladder
Mint for the spreadsheet, gold for the course, sage and graphite for the consultancy. The color tells you which step a product sits on.
Bruno OM: one bonus kit
Nine bonuses share one scene (green wall, black marble desk, warm gold light), a gold app-style icon and a white-and-gold name, tied together by a rising bar chart.
Leve Sem Culpa: a lighter signature
The heavy all-caps logo became a light wordmark, and orange, the one trait the products shared, now sits in a palette of olive, orange, coral and cream.
Leve Sem Culpa: one line for every product
Acelera Resultados, Cintura 360, Oficina do Abdômen, Respira & Afina and the rest were redrawn with thin strokes, a light script and one icon each, and every product got its own color and guide.

Deliverables

Brand architecture
Logo redesigns
Product identities
Bonus identity kit
Product guides
Restructure presentations

Development

The work.

Bruno OM ecosystem

Two identities that shared nothing (a course and the free webinar that led into it) became three products in three tiers, nine bonuses and one visual family.

Before: two identities with no shared type, color or symbol. Slides from the restructure presentation, in Portuguese.

Presentation slide: three rising columns in mint, gold and sage for Organizando a Casa, A Jornada do Investidor Comum and Consultoria Estratégica. — The new offer as a value ladder, each tier with its own color.

Consultoria Estratégica do Investidor Comum key visual: a bone and sage C-and-arrow monogram on grainy graphite.

The three core products: a spreadsheet, the flagship course and a one-on-one consultancy.

The course signature before and after, and its Black Friday 2026 variation. The arrow inside the O survived the redesign.

Nine bonuses for the course, built from one kit.

Presentation slide numbering the four fixed parts of a bonus visual on the Primeira Carteira banner, with the navy and mint variations beside it. — Anatomy of a bonus: icon, support word, name and a fixed scene.

The rising bar chart in six logos, and the palette sampled from the pieces.

Presentation slide mapping Bruno OM to three products, with nine bonus chips under the course. — The ecosystem after the restructure.

Leve Sem Culpa

Camila Imanisi’s abdominal training program had grown into a family of products (Acelera Resultados, Cintura 360, Oficina do Abdômen, Respira & Afina and more) whose only shared trait was orange. The restructure kept the name and the four pillars of her content (health, training, motherhood and self-esteem) and rebuilt everything else as one family.