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Résumé
All work

Brand identity · Web · Events

Escolha a Escola do Seu Filho

Choose the Right School for Your Child

One playful system connecting identity, event, editorial content and web.

Escolha a Escola do Seu Filho on teal: two illustrated kids, one cheering with a tablet and one looking through a magnifying glass, beside the stacked, hand-cut logo.
Client
Correio Braziliense
Year
2024
Role
Visual Designer / Art Director
Disciplines
Brand identity, Digital & UX/UI, Events, Editorial, Motion

Context

Escolha a Escola do Seu Filho is a Correio Braziliense project that helps families in the Federal District compare schools. It spans editorial content, a dedicated website, school profile videos and a live talk on the future of education.

Challenge

Bring very different formats (print, web, video and a live event) under one identity that feels approachable to parents and children without losing the newspaper’s credibility.

Strategy

Strategy

Rebuild the communication around one system: a bold lockup, a teal-and-red palette and two characters who can guide the content through every channel.

Creative direction

How it comes together.

  1. Concept

    School supplies, doodles and two curious kids turn a serious family decision into an inviting journey.

  2. Typography

    Chunky, hand-cut display type stacked into labels, quick to read and easy to remember.

  3. Color

    Teal, red and yellow on white: bright enough for families, controlled enough for editorial pages.

  4. Characters

    Illustrated guides with poses and expressions that carry the identity into video, social media and downloads.

My contribution

  • Visual direction
  • Communication restructuring
  • Visual system adapted to editorial and digital assets
  • Consolidated online presence

Development

The work.

escolhaaescola.correiobraziliense.com.br
Home page of the Escolha a Escola do Seu Filho website inside Correio Braziliense, with the logo and both characters.
The project’s home inside Correio Braziliense’s digital platform.
Two illustrated kids with big round eyes: one with music notes and a heart, one mid-dance.
Teal banner for the downloadable Caderno Especial, with a character holding a notebook.
The characters at work: guiding content and the downloadable special notebook.
Escolha a Escola do Seu Filho 2024 logo, stacked in teal, yellow, red and white labels.
The lockup: stacked labels that can live on a banner, a thumbnail or a lanyard.
Key visual for the talk O Futuro da Educação: the stacked logo and two illustrated kids on teal, with the date and partner logos.
Key visual for the live panel O Futuro da Educação.
The live panel on the future of education, and #NasEscolasDoDF school profiles carrying the identity into motion.

Live links

Next project

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View case

Contact

Have a project, a role or an idea?

Strategy, art direction, design and execution, under one roof. I’m open to international roles, remote collaborations and freelance projects.

rafaelnemaareco@gmail.comLinkedIn (opens in a new tab)