Event identity · Editorial web
Prêmio CB CasaCor 2024
A digital editorial experience with a premium visual language.
- Client
- Correio Braziliense × CASACOR Brasília
- Year
- 2024
- Role
- Visual Designer / Art Director
- Disciplines
- Brand identity, Digital & UX/UI, Events, Editorial
Context
The Prêmio Correio Braziliense CASACOR Brasília recognizes talent and innovation in the spaces of CASACOR Brasília. Its 7th edition, in 2024, needed a visual identity and a dedicated page for the award, the public vote and the coverage.
Challenge
Match the refinement of the architecture and interiors being awarded while organizing a lot of content (award details, voting and editorial coverage) in one clear, responsive page.
Strategy
Strategy
A restrained identity built around the edition number, and a page structured by editorial hierarchy: the award, the vote, the coverage.
Creative direction
How it comes together.
Identity
A monumental 7 in gold and bronze tones, locked up quietly with the Correio Braziliense and CASACOR names.
Layout
Generous imagery under a dark header lets the awarded spaces lead.
Navigation
Three clear destinations (Prêmio, Votação, Cobertura) keep a content-heavy page easy to scan.
Responsiveness
The page adapts across screen sizes without losing its editorial rhythm.
My contribution
- Visual identity for the award
- Editorial hierarchy and navigation
- Consistent application of the visual system
- Responsive adaptation across screen sizes
- Two versions of the page: the public vote, then the winners
Development
The work.
Before the closing
The page while the award was open: what the award is, the public vote by category and the CB Talks conversations.
After the closing
The live page once the vote closed: the vote gave way to the winning spaces and the coverage.
